Challenges Faced by Marketing Managers Across Industries
Marketing managers in home services, education, financial services, and other B2C areas have a common goal. They want to generate high-quality leads for their sales teams. They use different channels, such as SEO, affiliates, and pay-per-click campaigns. However, generating leads is only half the battle.
To maximize ROI, marketing managers must ensure the sales team effectively works these leads in a structured, repeatable process. This ensures that high-performing lead sources are identified and scaled while underperforming ones are discontinued.
CRMs alone can't guarantee proper contact, follow-up, and omnichannel outreach. CRMs lack the robust tracking and automation capabilities to optimize lead management and conversion.
With sales engagement features like guided selling it's easy for call center agents to make more calls, send send text messages, and connect with more of their prospects. With the help of lead prioritization, your team will be able to quickly respond to inbound calls, web leads, and direct mail response, ensuring leads are responded to in under 3 seconds.
Get a DemoSalesExec bridges the gap between lead generation and sales performance. It offers marketing managers the tools needed to track, analyze, and improve both marketing and sales efforts. Here’s how:
SalesExec allows marketing managers to focus on analyzing reliable data rather than fixing broken sales processes. By giving clear and useful insights into marketing and sales performance, managers can make better decisions about buying leads. This data feedback cycle helps drive steady growth.
Contact and convert more leads in less time and increase your lead ROI
ClickPoint provides 24-hour chat support, extensive product documentation, and weekly training sessions.